Professional Market Research, Inc

Professional Market Research, Inc. Shelf Availability Monitoring Program (SAMP) use Market Autit Tool © software to gather, process and analyze shelf data to create a new type of planning and supervision engine aimed at making sure products are available when customers want to buy. Improving supply chain efficiency is great, but what retailers and manufacturers really want is to increase sales. One way PMR-SAMP service help them to boost the top line is by providing the visibility needed to reduce the number of times a product is out of stock when a customer wants to buy it.

According to PMR measurements, in Puerto Rico the loss of sales to competitors due to out of stocks is $1 billion, according to the 2009 Store Audits results. According to Industry standards in the US market, If a retailer completely fixes the problem it could increase same store sales by 3.7% by converting out of stocks into transactions. Put another way, the average retailer loses the equivalent of $3.19 for every transaction it makes either through lost sales of specific items or by creating a situation where shoppers purchase nothing in the store even though they came in to buy.
In today's challenging economic conditions the variables around stock outs have changed. Attitudes by consumers have hardened when they don't find what they are looking for. Customer loyalty has eroded. Pressure to trim inventory levels is stressing processes like never before.

PMR-SAMP encompasses the assessment of net distribution performance and results achieved by individual employees, groups or teams. With this information our clients can move beyond standard solutions to new strategies and tools that will reduce stock outs, increase customer loyalty, and implement processes that convert stock outs into save-the-sale opportunities.

The concept behind PMR SAMP is to satisfy a market need to provide actionable and reliable on-premise data, store and product specific.

The objective, is to monitor the levels of net distribution and plan-o-gram deviations at store level, one the major causes for sales decline, share of shelf and pricing for both manufacturers and retailers.

We conduct stores checks that provides manufacturers, distributors, and retailers an effective actionable tool that measures the most critical and important factors at the point of sale such as:

Using a computerized data gathering operation, we observe the product incidence on shelf, count total category facings, identify and count product facings, collect pricing information, etc.

Every store is visited once a month by our full time in-house auditors using laptops computers with our audit software designed to handle large quantities of data and to guide and direct auditors through the information gathering process.

Each outlet is visited by well trained auditors that gathers, sort, analyzes, and evaluates needed, timely and accurate information to management. Audit exemption reports are delivered immediately to store managers after the audit.