Measurement
plays a crucial role in translating business strategy into
results. Industry leaders in today's business world use balanced
measurement systems to track customer and employee satisfaction
as well as financial performance and operating efficiency.
Professional
Market Research, Inc.studied
the value of using strategic measures. We define a "measurement-managed"
organization as one where senior management is in agreement
on measurable criteria for determining strategic success and
where managers update and review monthly, by-monthly, semiannual
or annual performance procedures in significant areas. By
comparing measurement-managed and non-measurement-managed
organizations, our studies indicate the value of measurement.
Our measurements
encompasses the assessment of performance and results achieved
by individual employees, groups of employees or teams, and
entire organizations. We provide a way to determine what has
been accomplished and can serve as a basis for deciding when
those accomplishments deserve special recognition. Within
the performance appraisal process, measuring means determining
the level of performance by judging the quality, quantity,
timeliness, and/or cost effectiveness of the work against
a set of standards.