Professional Market Research, Inc

The concept behind PMR SAMP is to satisfy a market need to provide actionable and reliable on-premise data, store and product specific.

The objective, is to monitor the levels of net distribution and plan-o-gram deviations at store level, one the major causes for sales decline, share of shelf and pricing for both manufacturers and retailers.

We conduct stores checks that provides manufacturers, distributors, and retailers an effective actionable tool that measures the most critical and important factors at the point of sale such as:

Using a computerized data gathering operation, we observe the product incidence on shelf, count total category facings, identify and count product facings, collect pricing information, etc.

Every store is visited once a month by our full time in-house auditors using laptops computers with our audit software designed to handle large quantities of data and to guide and direct auditors through the information gathering process.

Each outlet is visited by well trained auditors that gathers, sort, analyzes, and evaluates needed, timely and accurate information to management. Audit exemption reports are delivered immediately to store managers after the audit.

Shelf Availability Monitoring Program (SAMP)